About Us
New Zealand Made · Est. 1992
Welcome to Name It, a busy little online label shop based right here in New Zealand. Order online any time, and choose our $7 courier option for fast, tracked delivery.
For over two decades, our family business has served the labelling needs of customers across New Zealand and beyond. Built on quality products and personal service, we've earned a loyal following of repeat customers and a genuine 100% feedback rating on our TradeMe account.
We believe in the power of simplicity and reliability, which is why our range — including our famous Iron On Clothing Labels — continues to stand out. Over the years our product line has grown to include sew on labels, shoe labels and stickers, and every label is rigorously tested before it ever reaches your door.
Worth knowing: when ordering labels online, it's worth checking you're buying from a genuinely NZ-based company, as plenty of shops with a .co.nz domain are actually run from overseas. There are also a lot of cheap, imitation stick-on labels around that simply won't last. At Name It, every product we sell is guaranteed.
Thank you for choosing to support our family business and keeping it Kiwi. We're here to help every step of the way — reach out any time with questions or advice about labelling via hello@nameit.co.nz, or use the live chat on any page.
Meet the Team
Sherry
Sherry orchestrates the day-to-day operations of Name It, ensuring every aspect of the business runs smoothly. Whether you have special requests for your labels, feedback to share, or need help with your order, Sherry is always on hand to help — with a wealth of knowledge across label types, materials, and application techniques for all sorts of labelling needs.
Brendan
Over the last 15 years, Brendan's deep knowledge of the printing world and hands-on experience have gone into making and creating all of Name It's signature products. He designs our full range of personalised labels — iron on, sew on and stickers — as well as custom jobs for other small businesses, from branding to business tags.
Laura
Laura brings a decade of experience to Name It, managing key accounts and relationships with our regular clients, including the many rest homes and schools across New Zealand who rely on our labels. She's also central to our daily office operations, moving easily between answering phones, packing, and order processing — a job-share role with Sherry that keeps everything running smoothly.
Tim
Tim leads the development and sourcing of new materials and products, keeping Name It at the forefront of the labelling industry in New Zealand. With an engineering background, he's the expert behind the maintenance of our specialised print machines and the unique materials that make the “Name It” difference possible.
The Name It Difference
Proudly Kiwi-Owned
100% New Zealand owned and operated, and a genuine family business through and through. We prioritise real, personal customer service — reflected in our 100% feedback rating on TradeMe — and every order leaves from right here in Auckland.
Unique Iron On Clothing Labels
Our best seller for good reason: exceptionally durable labels that adhere seamlessly to clothing and hold up to heavy commercial washing and drying, backed by a 100% satisfaction guarantee. Clear, bold, personalised, and easy to apply — prices start from just $19 for 20 labels.
Personalised Support
For any questions, special requests, or more information about our labels, our team is always happy to help — call us on (09) 445 2844 or email hello@nameit.co.nz any time.
The team at Name It — established 1992. See our full feedback history on TradeMe.