Welcome to Name It and our bustling online Label Shop.
For over two decades, our family business has proudly served the labelling needs of customers in New Zealand and beyond. With a legacy built on quality products and personalized service, we've garnered a loyal following of repeat customers and earned a stellar 100% feedback rating on our Trade Me account.
At Name It, we believe in the power of simplicity and reliability, which is why our range of labels, including our renowned Iron-On Clothing Labels, continues to stand out. Over the years our product line has grown to include sew on labels, shoe labels and stickers. We rigorously test all our labels, ensuring only a selection of high-quality, dependable, and aesthetically pleasing labels are on offer.
When ordering labels online, remember to check you are buying from a reputable NZ based company as many label shops are based overseas (even though they may have a NZ domain name). There are many cheap, imitation type stick-on labels out there on the market, that won’t last. At Name It, we guarantee all our products.
Thank you for choosing to support our family business and keeping it Kiwi. We're here to assist you every step of the way, so feel free to reach out with any questions or advice about labelling – we're always happy to help.
Here is a little more about us...
Meet the Team
Sherry – Owner & Office Manager
Sherry is the driving force behind Name It since its inception. As owner and Office Manager, Sherry orchestrates the day-to-day operations of Name It, ensuring every aspect of the business runs smoothly. Whether you have special requests for your labels, feedback to share, or need assistance with your order, Sherry is available to lend her expertise to ensure your experience with Name It exceeds expectations. She has a wealth of knowledge within label production and a huge understanding of various label types, materials, and application techniques for all sorts of labelling requirements. Whether it's a special run of customized labels for a business or an individual order, Sherry's keen eye for detail and commitment to customer satisfaction will shine through.
Brendan – Operations & Printing Manager
Brendan is at the helm of all Name It's printing operations and this includes overseeing a skilled support team who help him work through peak production periods such as when it's time for back to school orders. Over the last 15 years, his comprehensive knowledge within the printing world and valuable hands-on experience has been dedicated to making and creating all of Name It’s signature and unique products. Brendan possesses a wealth of expertise in designing and manufacturing an array of personalised labels (iron-on, sew-on, stickers) as well as the special custom jobs Name It is renowned for creating for other small businesses (branding, business tags).
Laura – Client Relationships, Office Manager (job-share)
Laura brings a decade of experience to Name It. She manages key accounts and relationships with our regular clients, including numerous rest homes and schools across NZ who supply and use Name It labels. Beyond client management, Laura is integral to the daily operations of our office, seamlessly transitioning from answering phones to handling packing and order processing. Her multifaceted job-share role with Sherry, ensures every aspect of our business runs as smoothly as possible.
Tim – Product Development
Tim spearheads the development and sourcing of new materials and products, ensuring Name It remains at the forefront of the labelling industry in NZ. Leveraging his Engineering background, Tim is not only an expert in the maintenance of our specialized print machines but also in the intricate nuances of the unique materials we use, including tapes and ink, essential to our label production process and the “Name It” difference.
Simon – IT & Accountant
Simon is a qualified IT specialist and a registered Accountant. Within Name It, he dedicates his expertise to the ongoing development and management of our successful online shop. He ensures a seamless, secure, and efficient ordering process for our customers.
The "Name It" Difference
• Proudly Kiwi-Owned:
100% NZ owned and operated company, we hold a prestigious NZ Made license. We’re also a family business and we prioritize superior customer service (100% feedback on Trade Me). Order now and discover why our customers love our labels and products as much as we do.
• Unique Iron-On Clothing Labels:
These labels boast exceptional durability, seamlessly adhering to clothing and enduring heavy commercial washers and dryers. As our best seller, they come with a 100% satisfaction guarantee. Clear, bold personalised name labels designed for easy application. Prices start at just $19 for 20 clothing labels.
• Personalised Support:
For any questions, special requests, or further information about our labels or products, our dedicated team is here to assist you. Whether you prefer to give us a call on 0800 NAME IT (0800 626 348) or drop us an email (hello@nameit.co.nz) we're committed to providing expert guidance and support for all your labelling needs.
The team at Name It
Established 1992