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About Us

If you have a question, email us

Welcome to Name It and our Label Shop. 

We’ve been in business for over 20 years and love what we do. Each year we continue to grow as more people discover the unique quality of Name It labels. 


SherryOwner & Office Manager

Sherry has been with Name It since the beginning and she has a library of knowledge in regards to labelling. She is responsible for the day to day running of all orders and enquiries. Sherry also runs our Custom Label department who produce special runs of customised labels and stickers for individuals or companies. In her spare time Sherry is a fan of live theatre and she also enjoys writing. 


BrendanOperations & Printing Manager

Brendan and his team oversee the printing of all the orders. He is always checking quality and making sure orders are processed quickly in order to ensure our reputation for a fast turnaround is met. Outside of work Brendan’s interests are cricket and the Arts having just completed a BA at Auckland University part time


LauraMarketing, Sales & Office Assistant

Laura co-ordinates the accounts and orders we receive from resthomes and schools who work with us as suppliers and/or fundraisers. Laura also helps Sherry in the office during busy times. Laura works part time as she is a busy Mum to 4 young pre-schoolers.   


TimProduct Development & Procurement

Tim works to keep “behind the scenes” of Name It running smoothly. His team is responsible for product development and maintenance of the print machines and materials to ensure Name It always stays ahead with new technology in the labelling business and that we source the best tapes and inks suitable for the different products we make.


Simon – Information Technology & Accounts Manager

Simon is a qualified IT specialist and an Accountant. He develops and manages the Name It online web shop to make sure it is both a secure and quick and easy process for our customers to order their labels. In his spare time Simon enjoys playing golf and cricket and spending time with his family. 

The "Name It" Difference

Not only are we a proud Kiwi owned company our Iron On Clothing labels are unique. They iron on permanently to clothing and can withstand the heavy commercial washers and dryers. They are our best seller and 100% guaranteed.

When you order any Name It products, you’ll make the process of labelling clothing and personal property quick and easy. Our labels are designed to be clear, bold and stylish in a simple white and black format for most orders (colours are available though). You’ll not be disappointed and prices start at only $17 for 20 clothing labels.

If you have any questions, special request or require further information about our labels or products, please don’t hesitate to either phone us toll free on 0800 NAME IT (0800 626 348) or drop us an email, info (at)  

We look forward to hearing from you,

The team at Name It 
Established 1992